In 1992 Lyn and her late husband, Paul Morrison, were bored on a flight to South America and so schemed out their ideal travel magazine on the back of a sickbag. The idea stuck and, returning to the UK a few months later, they launched Wanderlust magazine from their spare bedroom.
The magazine gradually grew through word of mouth, and went on to be one of the UK’s leading travel magazines, with numerous awards under its belt. In time it led to the family of other travel products and services that make Wanderlust Travel Media today.
After a long fight with cancer, Paul Morrison died in December 2004 and Lyn took on the role of managing director. In 2017, Think Publishing took a majority stake in Wanderlust, and Lyn's role changed to Brand & Content Director, as well as retaining her editor-in-chief role.
In 2008, The Times lauded Lyn as one of the “50 Most Influential People in Travel.” In 2012, Lyn was presented by an Outstanding Contribution Award in the British Travel Press Awards. In 2014, Lyn was awarded one of the 'Top 60 Most Influential Women in Travel in the Last 60 Years' by the AWTE. She regularly appears on lists of Top UK Travel Journalists / Influencers.
A fellow of the Royal Geographical Society, Lyn is still a writer and has won several awards. She pops up on television and radio, as well as in print, as a travel expert. She is regularly consulted by tourist boards and governments on travel-related issues, especially regarding sustainable tourism. She sits on several committees, including LATA (the Latin American Travel Association) and IPN (the Independent Publishers' Network), and the Media Advisory Group of the Adventure Travel Trade Association (ATTA). She judges many competitions and awards including the Thailand Green Excellence Awards UK. Lyn is a key force behind the Adventure Travel Conference, the UK's B2B event for adventure and experiential travel, and is its Content Director.
Lyn strongly believes in tourism as a force for good, benefiting local communities, wildlife and the natural world. During the course of Lyn’s own travels she has been attacked in the night by soldier ants in Africa, spent the night in a sailor’s bar in the Azores, and been chased over a barbed-wire-topped 6ft-bank by an angry Irish bull. Her idea of hell would be a week on a beach.
John joined Wanderlust as Publishing Director when Think Publishing bought a majority share in the company in 2017. John has worked in publishing for over over 25 years on a diverse range of titles including Gardens Illustrated, Fortean Times, Viz, Sight & Sound.
Since joining Think in 2004 he has worked with membership bodies including the Royal Photographic Society, National Trust for Scotland, Benenden and the Wildfowl and Wetlands Trust creating award-winning magazines, events and online content. He is also Managing Director of Think’s Glasgow office.
John has been awarded PPA Scotland’s Publisher of the Year award three times, Outstanding Contribution to the Communications Industry by IoIC and has ridden the Caledonian Sleeper between Glasgow and London more than any other person in the company.
Adam joined Wanderlust at the end of 2017, and heads up the commercial team. He has over 12 years experience in media sales and has worked across many consumer industries including walking, yachting, motor sport and wildlife.
Previously a keen sportsman, Adam travelled the world playing rugby, cricket and football. His favourite adventure destination is Costa Rica although he has plans to travel to South East Asia in the near future.
Simon joined the Wanderlust commercial team in 2017. He had previously worked at Think for 7 years across a number of consumer titles including the members magazine for Soho House and the National Trust for Scotland.
Simon works with his clients to develop media campaigns across print, digital and events. He is passionate about developing new relationships with advertisers and brands throughout the world.
Simon’s passion for travel started at 16 years old when he went on a month long self-funded expedition to Peru. He is a keen skier and has skied throughout Europe and North America. He counts Jackson Hole (Wyoming) and Whistler (British Columbia) among his favourite destinations.
Simon’s favourite destination is India and he plans to visit the Northern state of Himachal Pradesh later this year.
Anthony joined Wanderlust in 2017 as part of the commercial team, he has worked in sales for over 10 years, albeit with a break in the middle to pursue a life long ambition of working as a Scuba Diving Instructor.
Anthony works with all clients offering solutions in print, digital, events and contract publishing.
He is a travel and nature enthusiast, after studying Marine Biology at University, Anthony went travelling and diving around Oceania, Australasia, Southeast Asia and Central America.
A certified PADI diving instructor, Anthony has lived and taught Scuba Diving in the Philippines, where after years of trying he got to see whale sharks. Anthony's travel highlights include diving with seals in the Galapagos, seeing orang-utans in Borneo and trekking through the Madagascan jungle to find lemurs.
Lucy joined the Wanderlust team at the end of 2018 and it’s her first role in sales.
A Francophile at heart, Lucy has lived and worked teaching English in both Paris and Martinique. Lucy’s travel highlights include trekking in Colombia, camping in the Sahara desert, listening to music on the streets of Havana and watching sunrise at Angkor Wat.
Heading up the digital team, Simon is responsible for the continued strategic growth of the Wanderlust website, Trip Finder and other websites such as Wanderlust's trade site and Adventure Travel Conference. He has also built sites, microsites and all sorts of clever solutions for campaigns, including a Green Thailand website for the Tourism Authority of Thailand. Having worked for a leading SEO company before he was tempted away to Wanderlust, Simon is also our expert on ways to drive traffic.
When he hasn't got his head in the nuts and bolts of coding or web design, Simon is a travel nut enjoying bear watching in Alaska, and trips to Sudan, Laos, Malaysia, and a 3-month trip around Argentina, Chile and Bolivia.
After graduating with a degree in Graphic Communication in 1998, Graham's career so far has seen him design both consumer and contract magazines spanning music, fashion, lifestyle, technology and travel.
Graham joined Wanderlust in 2003 and as Art Director heads up the design team; he is responsible for the design and layout of Wanderlust magazine as well as Wanderlust’s sister magazines, contract titles, books and supplements. In December 2011, Graham was awarded Designer of the Year in the Independent Publishing Awards.
Previously editor of Wanderlust's print offerings (Wanderlust magazine and various custom publishing titles), Phoebe is now Editor at Large across the brand.
Phoebe first came to Wanderlust in 2012 by way of a number of magazines and newspapers both in the UK and overseas. She is most at home in the world’s high places – from teetering on Iceland’s glaciers, seeking out the highest jebel (mountain) in Jordan, sleeping on the top of Telescope Peak in Death Valley, or scrambling in Snowdonia. When not testing out gear or on assignment for Wanderlust, she's busy writing books on the great outdoors and wild camping, giving talks, and appearing on TV and radio.