A modest campaign that brought together many elements of larger campaigns in a tight and engaging manner

The Brief

  • To promote 7 regions in Austria to the UK market for summer-time predominantly walking based activities.
  • Promote to a wide-range audience from casual stollers, through to multi-day hikers.
  • Promote a regional hotel operator and a UK based tour operator

The Idea and Delivery

  • Develop a campaign around "What will feed your Wanderlust", positioning Austria as a great destination for summer activity based holidays.
  • Creation of bespoke digital content featuring walking routes, activities and food experiences hosted on Wanderlust.co.uk
  • Creation of a quiz micro-site, featuring full video backgrounds that leads the user through a series of questions before giving them their customised suggestions for activities in Austria (austria.wanderlust.co.uk)
  • Deliver a guaranteed number of unique visitors to the content and micro-site
  • Homepage take-over of Wanderlust.co.uk & all ad slots site-wide on Austria content
  • A number of email promotions to over 60,000 email subscribers
  • Promote content and quiz across social media

The Results

We're still delivering this campaign! It started running on 19 February 2016 the content and the traffic driving to the website will continue for another 6 months