Wanderlust is

The leading travel media brand for English-speaking markets

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Brand book

430,000

Newsletter subscribers
800,000

readership
320,000+

Circulation per issue
1,200,000

unique monthly website visits
390,000

Social media followers

Authentic, Meaningful, Responsible Travel

Since 1993

For more than 32 years, Wanderlust has inspired curious travellers to explore beyond the obvious. We achieve this through our insight, integrity and passion for discovery. Our mission is to shift perspectives, reveal hidden travel stories and spark deeper connections with the people and places that make the world extraordinary.

Established in 1993, Wanderlust is the longest-running independent travel-media brand in Europe
#1 Consumer Travel in the UK, as officially audited by ABC
Multi-channel Opportunities in digital and print for targeting UK and international audiences
The Go-to Outlet for reaching the ABC1 demographic, who engage in culture, heritage, adventure, wildlife and nature travel

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Brand book

Editorial focuses

Travelling with passion

Wanderlust is at the heart of the global travel media landscape, inspiring curious, adventurous, high-spending yet responsible travellers, and offering expert insights, in-depth features and practical advice.

We believe in a form of travel based on three principles that embody how our audience wishes to see the world:

Authentic Travel because the best travel experiences aren’t always polished. They’re real. They’re shaped by local voices, grounded in culture and full of character.
Meaningful Travel because travel should mean something. It should challenge us, inspire us and connect us. Meaningful travel stays with you and changes how you see the world.
Responsible Travel because how we travel matters. Responsible travel respects the places we visit and the people who call them home. We believe travel can be a force for good, but only if we treat it with care.

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Brand Book

We don’t cover hotspots and places suffering overtourism, large-scale cruise travel, all-inclusive beach, golf or ski trips, or Airbnb-style accommodation

Destination of the Year Ecuador
The Travel Green List 2025
Cultural Germany
The Good to Go List 2025
Making our way back to Brazil
52 Travel Secrets of the USA
Destination of the year South Korea
2024 Travel Green List

Online content

Connect with a highly engaged audience through Rich, Immersive Experiences

The pinnacle of travel storytelling

BESPOKE MICROSITES are our most exclusive digital product, where both medium and content are underpinned by a single editorial concept that is unique to your destination. A standalone piece of immersive storytelling, your microsite is built from the ground up, leveraging the latest interactive technology. It’s the ultimate focal point for your digital campaign.
ENHANCED DESTINATION HUBS increase your destination’s presence and showcase the very best of any place
DIGITAL IMMERSIVE ARTICLES are long-form immersive content, complete with enhanced interactivity
CUSTOM ONLINE CONTENT are articles in short, easy-to-consume, engaging formats

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Brand book

The Many Layers of Abu Dhabi

South by Locals

1,200,000

unique monthly website visits
430,000

Newsletter subscribers
390,000

Social media followers

Print specials

Iconic Bookazines and Supplements for trade and consumer activation

The gold standard in travel media print

Wanderlust print specials are unique and bespoke, ranging from bookazines to supplements. These make the perfect engagement tools for internal and external use. We have created these for extensive use by the travel trade for destinations including Mississippi, South Korea, Spain, Florida, Saudi Arabia, Italy, Qatar, Taiwan and Ecuador, among others. Wanderlust bookazines and supplements are the gold standard resource for trade and consumer activation.

'COFFEE TABLE' IMPACT with heavyweight print formats
DISTRIBUTION OPTIONS include airport lounges, hotels, embassies and other key touch points
STAND-OUT DESIGN also available in compact, lightweight formats
BESPOKE GLOSS LAMINATE COVERS with gold foil type